About us

At Folklorious, we curate a selection of beautiful and well-crafted fashion options to hopefully help you discover a bit more of who you are, and express it through what you wear.

I’m Eva Folch, founder of Folklorious, and I believe that the emotional, intuitive part of us deserves space — especially in how we show up in the world. When we learn to listen to that playful, untamed voice within, we begin to dress not just for the outside world, but in alignment with our truest selves.

What I bring:

Before founding Folklorious, I spent years behind the scenes in New York’s fashion industry — mainly as a buyer and merchant at well stablished luxury brands. I learned how things are made, what real quality feels like, and what a well designed garment should feel on the body. I learned to read fabrics, assess construction, and understand the quiet power a well-made piece can bring to the woman wearing it.

Today, I use that experience to curate collections that are character-driven, original and hopefully they help you feel more like ... YOU.

What you’ll find here:

·       Cool-hunted fashion and accessories from independent designers and artisan producers

·       Pieces chosen not for trends, but for the personality they evoke and the versatility they bring to your wardrobe

·       A boutique shopping experience where you are the focus

Folklorious is for women who are ready to express who they are and be seen— with creativity, clarity, and confidence.